A Rhetorical Analysis of Heys Virtual Product Placement

A Rhetorical Analysis of Heys Virtual Product Placement Imagine sitting down on a Saturday night to relax and watch your favorite show. As you turn to your show you begin notice that the whole thing is full of ads, everything from the billboards in the back ground, to the logo on the coffee cup that the main character is drinking out of. This is exactly the kind of thing you can expect to see in the future. In his article Damian Ward Hey argues that it is in the best interest of the television and advertising industries to keep the balance between appropriate advertising and content. He uses evidence and examples of virtual advertising that relate to the audience as well as his well-educated tone of voice to make his claim, and†¦show more content†¦His audience, having read all about these examples, should now be able see how virtual advertising is everywhere they look, making it very much a part their life. Throughout his essay, Hey uses this scholarly, well-educated tone of voice to establish his credibility as a professor in this particular field. A strong scholarly voice proves that the author has indeed gone through much schooling to be where he is. Hey chose to use words such as synergistic and proliferating, along with many others to verify that he is with out a doubt a scholar. He also uses a large number of quotes in his essay. The majority of these quotes are from conversations and interviews Hey has had with producers, networks and marketing VPs. To have a connection to these kind of people and networks, you need to be in the media and/or advertising field yourself. Once this credibility is validated he can then begin to persuade his audience to agree with his beliefs. When the audience knows that the author is in the field that hes writing about, it is much easier to persuade them. He uses interviews and articles from important advertising people, such as the marketing VP for ESPN, to show that to a certain extent virtual advertising in beneficial, but can get out of hand very quickly. Then by giving examples of what can happen if it does get out of hand, he ultimately incites fear in his

Feminist Principles Free Essays

Andrea’s difficulties and problems in her two worlds show that she could not able to perform her duties, obligations, plans, and goals in her life. The main issue about Andrea is that she wanted to have both worlds – having a perfect family and a successful career. However, this became her shadow of darkness because both of these worlds suffer right through her hands. We will write a custom essay sample on Feminist Principles or any similar topic only for you Order Now That is why the most basic situation that happened to Andrea is to become depress with her situation as a person, a mother, a wife, and a career woman. 1. Andrea’s marriage is merely the basic problem in this context. Her family and career life joined together to ruin her identity and individuality as a woman. Her husband did not support her anxieties and problems that occurred within her. That is why it can be said that her partner was a non-participant in her situation. † When marital arrangements are inequitable in terms of power and decision-making, and household workloads are unevenly distributed, women continue to be disadvantaged (Worrel and Remer, 182). † In opposition to what Andrea is trying to testify, she thought that she was discriminated and disadvantaged because she did not obtain what she think is ‘for her. ’ These issues are part of Andrea’s being and tangled situations. However, based on Andrea’s description of her present scenario, it can be seen that marriage for her in the beginning is not a major conflict for her goals and aspiration because she sets aside the needs of her partner for the thinking that he is just there by her side but her career could not wait. It is then a justification that Andrea tried so hard to eliminate the social idea or notion towards women. Nevertheless, she became unsuccessful because she herself could not able to undermine the stress and difficulties that she currently experiencing. There are several factors emerged to Andrea’s depression – her personality, her family, her career, and her social environment. All of these issues are part of her depression that led her to uncontrollable weeping. Based on my own observation, I have seen three main issues that should be addressed to Andrea’s situation. First, her personality – she wanted to level herself with the situation of her husband. In the field of Women Studies, it was said that women from the past and up to this generation are still behind or beneath men. Andrea wanted to deconstruct this idea so she strived hard to achieve her goal. However, nothing has change in the society because like Andrea’s case, the modern society still put women at the bottom of men’s victory and female prejudice. Second, her goals and plans in life – she wanted to aim and live higher than what she needs to expect. She wanted perfection to be able to gain power. She is in need of self-satisfaction to be able to prove that she has the capability to be more than what other women can. â€Å"The low rate of positive outcomes is assumed to result in increasingly passive behavior and dysphoric mood, as the individual feels incapable of reaching personal goals and reacts with withdrawal and despair (Ibid, 184). † Because of these factors, she became focused to her self-perfection and blinded by her personal plans and goals in life. Lastly, her social environment – because she wanted to pursue the standard of the society, she tends to forget that small details of her life. She transferred her mind into a notion that she can disregard her being a mother for a while because she is in the level of her success in her job. 2. Feminist Principles and therapy will help Andrea to understand the underlying factors in her situation as a woman. This is to make Andrea understand why she is experiencing difficulties in life that brought failure to her individuality as woman and a wife. The best principle that can be used towards Andrea’s issues is the Egalitarian relationship. This principle helps her to recognize the differences of being a man and a woman in a society. This is also to recognize how a person is capable of being what she truly wanted despite of the dictations of the society towards or against her. However, the main conflict here is that the relationship between Andrea and her husband that cannot be avoided by Andrea because her husband is not part of her growth and circumstances. â€Å"In advocating egalitarian client–counselor relationships and counselor self-disclosure, Empowerment Feminist Therapy embraces a female perspective on the therapeutic process that conflicts with many beliefs of traditional therapies which are based on stereotyped male values (Feminist Transformation and Counseling Theories, 95). † 3. Based on my understanding to Andrea’s situation and the cognitive-behavioral procedures, the most relevant among all the procedures are the coping skills, self-instructions, and stress inoculation. These three procedures are the best ways to make Andrea become more comfortable with her situation. Because life is always a changing world, it shows that Andrea’s life and environment also changes. It only means that coping-skills, self-instructions, and stress inoculation will let Andrea feel her true side – her identity and the ways on how to ease the pain that she continue to comprehend. In coping skills, Andrea can have the understanding how she has gone through her life. She needs to strengthen her feelings and ideology to become aware of the things in her environment to be able to accept the facts of life. In self-instruction, Andrea needs to choose her path with freedom. She needs to accelerate her mind and thoughts towards her obligations and purpose in life not on what she needs to become. In stress inoculation, Andrea needs to realize that stress builds all her anxieties in life. Therefore, to be able to recover from extreme stress that she experienced, she needs to be vaccinated with good ambiance and aura coming from other people and her environment. 4. Because Andrea’s husband is a non-participant of her situation, it is a big circumstance or problem for her. However, the main thing that needs to consider is the need to know Andrea’s wholeness. The most basic thing that needs to construct in Andrea’s life is her being. It is more important that making her husband capable of knowing her as a wife and a woman. â€Å"Women are frequently unaware of how their automatic thoughts and behaviors are shaped and maintained by the gender-driven expectations of others (Ibid, 185). † It is true as what Worrel and Remer said in their research. Therefore, it is important to make Andrea feel that despite of her husband’s criticism and being a non-participant, she needs to move her life and exit from the darkness of stress and defeat. 5. I can say that based on Worell and Remer’s model of intervention, the best crisis intervention approach that fits to women who experience depression is the conflicted interpersonal behavior because it is a wide range that talks about the social conflicts and beings of a person within her environment. Feminist Principles become included in this crisis intervention because it gives the probability to gain the strength and new identity of women during their extreme stress. As the feminist principles work, the crisis intervention will make each understanding reliable and conducive to the patient. For me, the crisis intervention that might not fit is the material burden because this is not really a problem at all because big percentage of women are already stable because of their husband or partner. Therefore, it is less pressure for women to think of their finances rather than their personal needs and achievements. References Worrel and Remer. (date). Feminist Perspective in Therapy. pp. 171-194. (date). â€Å"A Feminist View of Counseling and Therapy. † pp. 91-134. How to cite Feminist Principles, Papers

Intuition Essay Example For Students

Intuition Essay I have taken a great interest in the category of Intuition. This topic became very fascinating to me about 3 years ago. Actually in some incidences I depend on my intuitive sense to guide me in the right direction. This essay will deal with a in depth look into the meaning of intuition.Also a overview concerning two songs including lyrics. I truly feel these lyrics sum up what I feel intuition means to me. Intuition is the knowledge of a concept, truth, or solution to a problem, which is arrived at apparently spontaneously, without conscious steps of reasoning or inquiry.{Grolier 1997}. Intuitive insights suddenly appear as ideas or feelings. The solution to a problem leaps into your mind. You have a strong anxiety about taking some action but cannot understand why. Where do these things come from? You are continually, without conscious attention, recognizing patterns in the stream of sensations that impinge upon you. If one of these is important it is suddenly brought to your conscious attention. Perhaps you are playing a computer game and you suddenly recognize the voice of the company president coming down the hall. Even though you are strongly focused on the game, the recognition of that voice destroys your concentration as it is brought to conscious attention. This same pattern of recognition process is happening in another way. Your experiences as an unfolding sequence in time are continually being compared to previous sequences to see if there is some important relationship. If one of these is important enough it is brought to conscious attention as an idea or feeling.{Wade, 1996}. With sensation what is brought to the conscious is a recognition of something in the environment. With intuition what is being recognized may be unclear. Sensations mostly recognizes things we have experienced before although it does respond to images that are more fundamental. For example in a child entering adolescence a sexually attractive body stirs feelings that have deeper origins than life experience.{Alcock, 1998}. In this case the youth plays a role in the recognition of a pattern in such images to feelings and then experience. The recognition does not have an origin in experience. It is not personal. Little in our lives is fundamentally original. I believe almost every situation we encounter is similar to an immense number of previous situations. These similarities are not limited to the human species. They go back through the history of evolution. For example walking past a dog that feels you are violating its territory raises instincts and actions in the dog that are not so far removed from similar human instincts.{Darwin, 1964 }. Evolution molds life to respond to recruiting situations. The I Ching is a catalog of recurring life patterns. It describes them so they can be directly understood by consciousness. That is part of the value of the I Ching as an intuitive discipline. It strengthens our conscious understanding of the patterns that intuition recognizes.{ Baynes ,1950}. With a better conscious understanding we know more about what to make of these patterns and we can better focus our intuition as a result. There is no way to say why a neural net produces one response rather than another. You can do a detailed analysis of the state and explain exactly why this history and input produces this response but that is no explanation. Because intuition is a generalized pattern recognition process you cannot break up the result into a series of steps or analyze the process for mistakes. The way you discipline and develop intuition is completely different then the way you develop intellect. You train a neural net by exposing it to a variety of inputs and reinforce those responses that are correct.{ Jung 1971}. This is fine when we have an objective criteria for correctness. We need to develop intuition in domains where do not yet have an objective criteria for correctness. .u409ee84afae2997d458b02b1f4ae1679 , .u409ee84afae2997d458b02b1f4ae1679 .postImageUrl , .u409ee84afae2997d458b02b1f4ae1679 .centered-text-area { min-height: 80px; position: relative; } .u409ee84afae2997d458b02b1f4ae1679 , .u409ee84afae2997d458b02b1f4ae1679:hover , .u409ee84afae2997d458b02b1f4ae1679:visited , .u409ee84afae2997d458b02b1f4ae1679:active { border:0!important; } .u409ee84afae2997d458b02b1f4ae1679 .clearfix:after { content: ""; display: table; clear: both; } .u409ee84afae2997d458b02b1f4ae1679 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u409ee84afae2997d458b02b1f4ae1679:active , .u409ee84afae2997d458b02b1f4ae1679:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u409ee84afae2997d458b02b1f4ae1679 .centered-text-area { width: 100%; position: relative ; } .u409ee84afae2997d458b02b1f4ae1679 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u409ee84afae2997d458b02b1f4ae1679 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u409ee84afae2997d458b02b1f4ae1679 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u409ee84afae2997d458b02b1f4ae1679:hover .ctaButton { background-color: #34495E!important; } .u409ee84afae2997d458b02b1f4ae1679 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u409ee84afae2997d458b02b1f4ae1679 .u409ee84afae2997d458b02b1f4ae1679-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u409ee84afae2997d458b02b1f4ae1679:after { content: ""; display: block; clear: both; } READ: Untitled EssayI feel if we can let intuitions enter awareness, we can become aware of the richness and wisdom we each have inside us all the time and we can begin to appreciate how intimately connected to the world we really are. The challenge is to avoid letting our habit of imposing structure(labels, beliefs, etc) on our perceptions from interfering with the emergence of the full subtlety of our intuitions. By placing intuition into a scientific framework and explaining some of its characteristics and the mechanics underlying it, we can provide validation for an important but neglected type of mental processing. Unconscious processes and intuitions have typically been in terpreted as merely suppressed or unavailable thoughts that are of the same type as conscious ones(e.g. Freud). Considering them to be unavailable conscious thoughts assumes they are qualitatively the same types of processes as conscious ones. This view denies the richness, subtlety, and inherent power of unconscious processes. {Alcock, 1998}Recent results in cognitive psychology and neuroscience suggest that unconscious processes do indeed have qualitatively different properties from conscious processes. Some of these properties include the ability to pick up (sense) patterns in dynamic and interconnected domains(with mutually-constrained variables), the ability to integrate large numbers simultaneous factors to settle on a solution (faster and more accurately), situation-sensitivity (context dependence), the ability to cope with incomplete or degraded information (pattern completion), holistic processing (Gestalt), perceptual immediacy(less abstract or structured), analogical reas oning (makes use of similarity to previous situations), sensitive to goodness of fitwithin a context, etc.{Chalmers, 1995} . Up to present date I have had a chance to study such studies of psychology. In order to understand such aspects of psychology there must be previous study of these topics or its as if you are looking at a blank page. These areas definitely have a strong correlation between intuition. Writing poetry including music lyrics is a good example of using intuitions to guide action. The goal is to find the words or phrases that feel right. Some words flow forth easily, but others (for most of us) need to be chosen to be just right. Here are two pieces of music that in my opinion define the meaning of intuition for me:Intuition {John Lennon}My intentions are good, I use my intuitionIt takes me for a ride But I never understand other peoples superstitionsIt seemed like suicideAs I play the game of life I try to make it better each and every dayAnd when I struggle in the nightThe magic of the music seems to light the wayAh, Intuition takes me thereIntuition takes me everywhereWell my instincts are fine I had to learn to use them in order to survive And time confirmed and old suspicion Its good to be alive And when Im deep down and out lose communicationWith nothing left to say Its then I realize its only a conditionOf seeing things that wayAh, Intuition takes me thereIntuit ion takes me anywhere(Takes me anywhere, alright) Intuition {Stevie Nicks}I can hold you in my arms If Im a thousand miles away And I can know whats on your mindWithout you having a word to say Oh, dont turn back nowOh, dont try and figure howIts stronger now than me or youClearer than we ever knewIntuition, I trust that its right Intuition, has me loving you tonight Intuition, says that its true Intuition, I know your feeling it too(There) aint no need for suspicion (aint no act of contrition)I trust this intuition It might be hard to understand Not an easy thing to say I never felt like this beforeOr loved in such a powerful way Oh, theres no turning aside Oh no, no reason to hideEverything will be all right If we only hold on tight I believe these lyrics justify my opinion on the meaning of intuition. The way I see intuition is in these song lyrics. These lyrics incorporate the constant battle of life {John Lennon}, and the aspect of being in a relationship of someone a person lo ves {Stevie Nicks}. I believe intuition relies greatly on such circumstances concerning life and love. Without the instinct of intuition I think the world would be an even more complex.