US HISTORY Essay Example | Topics and Well Written Essays - 250 words - 3

US HISTORY - Essay Example Schools including colleges for blacks and hospitals were built during the reconstruction era. Consequently, economic progress attained caused an improvement in the living standards of citizens. Besides economic outcomes, social reforms also formed part of the reconstruction era. Civil rights bill that advocated equal privileges among America citizens passed by the radical republicans, for example, ended black codes that encouraged forced slavery (Bodenhamer & Ely, 2008). The civil rights bill initiated freedom among citizens leading to the creation of social facilities in black communities such as schools, churches. It further encouraged self-leadership. Political reforms during the reconstruction era changed the governance system of the country. Reconstruction amendments such as the thirteenth, fourteenth and fifteenth amendments outlawed slavery, created framework of bringing southerners to the federal government and strengthened blacks civil rights. In July 9, 1865 for instance, the ratification of the fourteenth amendment ensured that the civil rights act created by radical republicans to fight for the equity of citizens remains valid (Nelson, 2009). Arguably, reconstruction era was a success in American history because of the various social, economic and political advancements attained. It created foundation for development and unity within federal States after civil war besides creating sanity to black rights. It also encouraged the creation of human rights movements such as women

Examine the key principles related to risk management and discuss its Essay

Examine the key principles related to risk management and discuss its theory associated with the role of the Advanced Scrub Practitioner - Essay Example 3). Principally, risks can be managed and averted with proper communication between members of the surgical team, as well as other clinical teams. The ASP is required to be able to notice unusual occurrences in surgical patients. Surgeons must have clinical privileges to perform surgeries so as to avert risks. ASPs must be on the lookout for risk factors such as surgeries on the wrong patient, medication errors, and performance of the wrong procedure among other risks. ASPs are also expected to have an inspection checklist to be used before surgical procedures and before anesthetizations because of the risky nature of these procedures (Youngberg 2011, p. 343). Principles of risk management associated with the role of ASPs include pursuing every surgery with accurate precision, following all surgical guidelines to the letter, and careful documentation of a patient’s history, physical examination results, and follow up plans. The ASP should assist the surgeon in ensuring that the rest of the surgical team complies to these principles in order to avert risks. ASPs also need to stick to protocols and not take anything for granted so that the chances of risks can be lowered (Osuch & Bonham 1994, p. 272). Rezaei, F, Yarmohammadian, MH, Ferdosi, M & Haghshenas, A 2015, ‘Principles of risk management in surgery departments’, Archives of Clinical and Experimental Surgery, vol. 4, no. 3, viewed 1 November

Accidental And Malicious Association: Wireless Networking

Accidental And Malicious Association: Wireless Networking Wireless network is a wireless communication between two interconnect nodes without the use of wires. Mobility lifts the requirement for a fixed point of connection to the network which allows users to move physically while using their devices. Mobiles computers such as laptops computer and personal digital assistants (PDAs), are the growing sector in computer industry 1. Wireless networks have many uses. A common is the portable office. Wireless networks are the common, both for organisations and individuals. Many notebooks computer have wireless card that allow connecting to a wireless network. However, wireless networking has many security issues, wireless has fewer physical assets to protect but at the same time there is no locked door on the airwaves so it is far easy to hack 2. Therefore, hacker found wireless network much more easily to break into. Wireless Security Wireless technology users security threat has been increased as the service become more popular. There are numbers of security threats with the current wireless protocols and encryption methods has been grown due to the carelessness and ignorance of the users and at corporate IT levels. Cracking has become easier with user-friendly Windows or Linux-based tool due to the easily availability on the web at no charge. Types of unauthorised access 1. Accidental association Violation of the security of a corporate network can come from a number of different methods. One of these referred to as accidental association. When a user turns on a computer and it latches on to a wireless network or wireless access point of a neighbouring firms overlapping network, the user may not even know that this is occurred. However this is the breach in security in that proprietary firm information is exposed and now there could exist a link from one company to the other and there might be a chance when a data is been transferred within a firm it can be at a risk and its integrity might have been compromised. 2. Malicious association Malicious association are when wireless network of a company is accessed by a wireless device such as cracking laptop instead of a company access point (AP). These types of laptops are known as soft APs. When thief gained accessed to the wireless network they can steal password or can plant a Trojans. 3. Ad-hoc networks Ad-hoc networks can pose a security threats, this network are defined as peer to peer networks between wireless computers which do not have an access point between them. Ad-hoc networks provide a bridge into other networks. In a company network environment its provided a bridge into other organisation network through unsecured ad-hoc connection. Ad-hoc network are defaults setting in most version of Microsoft Windows, it is turned on unless explicitly disable. There are basically two types of Bridging in Ad-hoc network. A direct bridge and a indirect bridge, direct bridge is created by a user who configure a bridge between two connections whereas indirect bridge has two security hazards. The first hazards is that important company data is been obtained via the secured network on the users end node computer drive, which exposed to discovery via the unsecured Ad-hoc network. The second hazards is that a virus was placed on the users computer via the unsecured Ad-hoc connection which make way to the company secured network. 4. Identity theft (MAC spoofing) When a hacker is able to listen into network traffic and identify the MAC address of a computer is called MAC spoofing. Some program has the sniffing capability which combines software that permits a computer to pretend it has any address that the hacker wished for. Wireless network system allow MAC filtering to some extend so that only authorised with specific MAC IDs can only access the network. When the wireless device is switch off or is off the air then only MAC filtering is effective. Any wireless devices (802.11) on the air transmit its unencrypted MAC address, which required no specific equipment or software to detect it. With any 802.11 receiver such as laptop and a freeware packet analyser can get the MAC address of any transmitting 802.11 device within range. In a company network where most of the wireless devices are on the air, MAC filtering provides security only to prevent unauthorised connection to the company infrastructure and does nothing to prevent a direct attack. 5. Man-in-the middle attacks. In this type of attack, attacker incites computers to log into a computer which is set up as a soft AP (Access point). After this hacker connects to a real Access point through another wireless device which maintains a steady flow of traffic through the transparent hacking computer to the real network which provide hacker to sniff the traffic. This attack usually disrupt the real connection and reconnecting with the hackers soft AP, these attacks are enhanced by software such as LANjack and AIRjack. Online books http://books.google.com/books?id=Ic6Ai8Y7LoACprintsec=frontcoverdq=wireless+networkshl=enei=UpbQTOfLF4HIswbozazNCAsa=Xoi=book_resultct=resultresnum=1ved=0CDUQ6AEwAA#v=onepageqf=true date 2/11/10 http://books.google.com/books?id=XO5VjslHLasCprintsec=frontcoverdq=wireless+securityhl=enei=fZ3QTOSpAYORswbMurzNCAsa=Xoi=book_resultct=resultresnum=1ved=0CDUQ6AEwAA#v=onepageqf=true date 2/11/10

An Ethnography of Hunters Essay -- Learning to Hunt

Everyone kills, and everyone eats. Not everyone eats what they kill, but these remain two of the most intimate forms of communing with our environment, whether we recognize them as such, or not. Almost 40 000 Americans are killed each year as the result of homicidal, accidental, and suicidal uses of guns; in all, Americans wielding guns intimidate, wound, and kill hundreds of thousands every year. These were the kinds of ideas impressed upon me as I grew up in my urban home: Guns were beasts, as were knives, arrows, spears, indeed anything could become a weapon if held in a particular way. We sprayed each other with the hose instead of water guns, and spent many long hours as a family "communing with nature" through long walks on the nature trails in southern California; we had a little garden from which we harvested potatoes, carrots, and lettuce, but we never harvested the rabbits hopping through, or the squirrels, or the groundhogs. It didn't occur to me until high school, however , that I didn't know where the meat I was eating came from. This bothered me. I became vegetarian. No more cows in the rain forest! I said. No more chickens in long cramped houses, moving along conveyor belts where heads went flying, feathers electrically shocked off, fire burned off the hairs, to be tossed into a super-wrap machine, ready for the Wal-Mart grocery bin. Hunting, too, was equally cruel to animals in my mind. I tried to ignore the arguments that hunting helped control deer populations, and that killing for food was, ultimately, part of human nature to be honored, much less tolerated. I got a chance to broaden my perspective last year, and I harvested my first hen out at Merry Lea Environmental Learning Center, during a May Term ornitholog... ...or hunting season. I am curious to know more: Will there be more female hunters in the future? My impression is that there is more hunting done for sport now than there is for necessary protein harvest, but will there be a movement in the other direction? Will the deer population survive while the hunters try to make up their minds? I hope that this ethnography may serve as a model of forming connections within our own close communities; that we may work towards preserving this interwoven web of culture through respect and interest in our environments. I haven't been hunting. I haven't yet sought out the opportunity. I have, however, given up vegitarianism for lent. Notes 1. poundage refers to the number of pounds it requires to draw the string back from the bow 2. Hedge apple also known as Osage Orange, common in old fence-rows in the greater Goshen area

Mockingbird: Racism and White Community Essay

Also victimized by racism and its repercussions, Helen Robinson, Tom’s wife, suffered in the aftermath of her husband’s trial and death. Widowed, she must raise her children, maintain her household and work to make a living for herself. Because she is black, a woman, and the wife of a man accused of raping a white woman, Helen has a very difficult time finding work. This is because of the racism in the white community of Maycomb. The only person who will hire her is Mr. Link Deas, Tom’s former employer. He does not really need Helen’s services, but fells bad about what happened to Tom and he is one of the few decent people in Maycomb where coloured people are concerned. â€Å"He doesn’t really need her, but he said he felt right bad about the way things turned out. † (TKAM, pg. 248-249). However, Helen does not escape the touch of racism. On her way to work one morning, Bob Ewell follows Helen, crooning foul words at her, for no reason other than she was Tom’s wife and he was racist. Although he does not attack her, Helen is terrified of him. â€Å"Thoroughly frightened, she telephoned Mr. Link at his store, which was not too far from his house†¦Ã¢â‚¬  (TKAM, pg. 256). Mr. Link Deas makes Bob Ewell leave Helen alone, but she is still frightened of him. Her life has become very difficult due to the effects of racism. In a different way, Bob Ewell himself is destroyed by racism. The racism that sparked Tom Robinson’s trial leads Bob Ewell to harbour a grudge against Atticus and Judge Taylor, both of whom made him look foolish. He attempts, but fails to burgle John Taylor’s house. Later on, he attacks Atticus’s children to exact his revenge on Atticus. A grudge born of racism, courage born of whiskey, and arrogant pride lead to his attack on Jem and Scout, but Arthur Radley comes to the children’s aid. In the struggle, Bob Ewell is killed. It was the grudge he held based on racist beliefs that cause his death. Some may call it justice, some may not, but the irony is undeniable. Of all the destructive powers humans possess, none ruin other lives and destroy our humanity quite like racism does. This is proven in ‘To Kill a Mockingbird’ by the fates of Tom and Helen Robinson and their tormentor, Bob Ewell. It is unfair that prejudices based on a person’s skin colour should wreak such havoc on their lives, and yet it was once commonplace. Although less evident today than it once was, racism remains just as destructive and just as unnecessary.

Architecture, as a science must be associated with mathematical logic and reasoning

‘Architecture, as a science must be associated with mathematical logic and reasoning, lest it is identified as a non-exact science like the visual arts’ (Allen, 2000, p 7). Just like the exact sciences, biology and physics, wherein formulated hypotheses can be tested over and over again through experiments in generally controlled environments; architecture is tested through a very different method. In architecture, hypotheses, in the form of design ideas and concepts are reflected in drawings and representations which are in turn, balanced by mathematical equations.However, the process can only be repeated once. The reasons, which are quite obvious, pertain to the unavailability of a vast range of resources. The ultimate outcome can be a structure, encompassing and infinite, in the form of a design space or built-environment. Drawings are a very important aspect of architecture. An architect’s or artist’s ideas and concepts are translated in such using the principles of perspective, vanishing point, viewpoint, tracing, orthographic and isometric projections, and the likes.To start with, there is already difficulty transcribing an idea into a physical drawing. From the drawing in pen and paper into a live, standing and habitable building or structure poses the biggest challenge of all for the proponents. Architects must be very careful in minimizing the deviation of each component from the other. ‘Thus, there is always an attempt to relate the abstract realm of geometry with the material stuff of the building’ (as cited in Petrescu, 2007, p 93). What might have been conceived may not be drawn accordingly and consequently, may not totally materialize into reality.‘Strict observance of the principles in perspective is fostered in that non-linear lines are edited out’ (Petrescu, 2007, p 102). Tracing, as one method of drawing, showcasing a beautiful conglomeration of artists’ and architects’ works, is a kind of copying from something that is already there. It is primarily based on outlines, thus the term, â€Å"outline loving†. Orthographic drawings on the other hand are comprised by some of the basic architectural drawings namely elevations, plans, sections, and the likes. Perspective drawing enables the viewer or audience to experience both fore- and back- grounds.It was even believed that perspective portrays a narrative history through which the past and present are crossed. ‘In this reference, perspective serves as a time check: ordering, surveying, and recreating the past from the viewpoint of the present’ (Allen, 2000, p 7). Some principles govern perspective drawing namely the convergence of parallel lines into the centric point and the apparent decrease in distance between equidistant transverse lines could be determined by geometric method. Interference is introduced, with changes in scale, sampling and decontextualising, distortion and overlays.O n the other hand, vanishing points and viewpoints, which are interrelated, affirm an ideal viewing distance between the observer and the building, in spite of the offer of different angles and perception. ‘Enfilade, an architectural spatial connection technique, is defined as the alignment of the centrelines of doorways or openings to a series of spaces’ (Goldschimdt, 2004, p 17). It has been widely used in photography, and associated with one-point perspective; however, the result of a visible depth even in the presence of compressed physical distances is commendable.A plan provides a description of a whole, if only in two dimensions – a series of equidistant spaces or openings will be translated into a compressed image by an experienced architect who has a trained eye. The drawings are non-predictive for the conditions and the end results are case-sensitive. An architectural drawing may or may not be authored by only one person. ‘In a false-etymology, to â€Å"de-sign† becomes the collaborative efforts of a team of architects and artists’ (Petrescum 2007, p 100).But when the orthographic drawing had been made, this appears to be created by a single hand although amendments and comments by the team may be indicated by the hasty notes and markings on the drawing. Evans (1997) suggests that the modality of conventional architectural drawing is an expression of the perceived equivalence of wall and paper, with the drawing acting as both surface and veil for authored intentions in a manner readily transferrable into a building (as cited in Callicott, 2001).This explicit advantage poses as a disadvantage as well, in that drawings can possibly mask the realization of a great building through inherent constraints. As cited in Petrescu (2007), Evans noted that the architectural drawing is not simply a reductive and failed representation (or â€Å"pre-presentation† since the drawing is usually prior to its object) of a bu ilding-to-be but is also an operator. (p. 93). The transaction between the two components is vital as both can be considered communication tools. ‘The underside of drawings reveals its materiality but they are unlooked or unread’ (Petrescu, 2007, p 102).Architectural drawings supposedly communicate the architect’s idea to the builder, but historically this actually caused separation. ‘Any type of drawing, orthographic or isometric, which is constructed of real proportional dimensions and relative coordinates cannot provide the designer any insight into the qualities of appearance to the subjective viewer’ (Goldschimdt, 2004, p 16). Even when designers are endowed with exceptional experience in the matter, the physical manifestation of an abstract representation is still questionable. Indeed, there is a great disjunction between drawings and buildings.The drawing (almost an accumulated partial representations), from which all else emanates, disappears with the onset of construction. Allen (2000) states ‘that the capacities and logics of drawing are necessarily distinct from the potentials of construction; practice disrupts the easy characterization of drawing as the realm of absence and building as the realm of presence’ (p 6). The abstract realm of representation and geometry, the initial phases of any architectural process, should be perfected as well as the physical aspect – that is the building phase. Architecture is not the only science justified through geometry.It is likewise useful to pin down music properly to its visual harmonics. ‘Cosmological, religious and philosophical consonances were played out on the basis of geometry of space and its relation to an idealized body’ (Allen, 2000, p 7). An important example showcasing the sensitivity of the relationship between drawings and buildings is the Pavilion of 1929 by Ludwig Mies van der Rohe. ‘It is an architectural icon, not only b ecause it is seductive and much copied, but also because it has most often been perceived in conditions similar to that of the artwork’ (Hill, 2001 p 66).Unlike most of Mies’ works, the Pavilion, now popularly called Barcelona Pavilion, recognised as to have a horizontal symmetry, does not focus on landscape. The imagined symmetry no longer exists because the horizontal bypasses and cuts the vertical planes in the form of a physical plane. The Pavilion was widely known even through photographs from 1930 to 1986 until its reconstruction as an exhibit, gallery, and historical monument – the reason for the discontinuance of its display to the public.Whether the building was taken in black and white or coloured photographs, there is no great difference because as was conceived by the designer, it reflected vision, and not any or all of the senses. ‘Smaller buildings with emphasis on the horizontal plane, wherein the top and bottom are symmetrical with respect to the horizon, is also commendable such that the â€Å"floating† ceiling planes above and the grid of the floor pavers below are distanced equally from the eye level of the average viewer’ (Goldschmidt, 2004, p 16).As cited in Hill (2001), ‘Mies’ architecture is formulated by representations rather than by plastic realities and the goal of projection as an empty space was successfully transcribed into the Pavilion’ (p 66). Water lilies abound in the reconstructed building, although as studies suggest, their presence was unintentional. As an embodiment of the ideals and principles of a locality, the Pavilion is more just than an attribution to Germany. It is the relationship with the general surroundings and Barcelona as well as the association with international modernism that makes the Pavilion a big hit.Another characteristic of great architecture is the will to triumph over the tricky unbalancing relationship between rationality and aesthetic. M ies, one of the great modernists, had won over this battle in his design of the Pavilion, imploring the use of skinny little I-beams suspended in mid-air. Evans (1997) noted ‘that some of the finest detailing of the modern movement was displayed by the immaculate lines and cruciform columns of the German Pavilion – columns that are notorious for their structural sleight of the hand’. He also noted that the perception of light and depth as exhibited by the Pavilion is admirable.The Hubbe House in Magdeburg designed in 1935 by Mies is also of special interest because of the treatment of the outdoor and indoor areas as illusory; nature could be easily replaced by a photomontage. Over the time, the types and techniques of drawing have changed. Increasing exponentially, drawings used by architects are not only confined to the â€Å"footprint† of a building or its elevations. A discourse on whether perspective is truly an equivalent of the â€Å"sight† or merely a conventional representation based on the West had been raised. Computer-aided machines (CAM) can do lots of things with just a click of a finger.This compensates for the difficulty of traditional drawing and traditional palette to translate the proposed and desired outcome. Traditional palette may not be realistically portrayed in the building from the drawing (or even from the imagination). Evans related that unlike the visual arts, to which architecture is closely associated with, the former is product-directed while the latter needs to utilize a medium – drawings. The technology of building materials is always and never a step ahead or behind drawing techniques.There is always a discrepancy which may be caused by the changes in the shape of the materials, i.e. deformation or phase change. This is where the ultimate problem arises. ‘The most intense activity is the construction and manipulation of the final artefact, the purpose of preliminary studies to giv e sufficient definition for final work to begin, not to provide a complete determination in advance, as in architectural drawing’ (as cited in Cunningham, 1998, p 9). According to Allen (2000), ‘to pay close attention to the transactions between the culture of drawing and the discipline of building, the architect must simultaneously inhabit both worlds’ (p.6).Computers are deemed useful in almost any undertaking of a project in line with almost any profession; architecture is not a stranger to this. The most complicated structure and built environments that are seen standing today have not denied the vital role that had been performed by computers. However, engineers confirm an avenue for a â€Å"low technology† in the building and engineering world for sketching will always be a big part of communicating the design language to the participants of the process.‘It is crucial in accessing the body of tacit knowledge on which the profession depends†™ (Callicott, 2001, p 61). It is therefore confirmed that in the practice of architecture and engineering, the need for employing high technology is very much just the same as that of low technology. One moral imperative for an architect besides evoking that architecture is a symbol of its time, buildings and structures should reflect the spirit of the age. In the time of modernism, architecture has been described as less in design and material and more in functionality and efficiency.Rampant and popular issues governing a current time period may be well reflected into architecture not only through its design but also in its building techniques and materials. The growing concern for the conservation of the environment and its natural resources may be a responsible consideration addressed in design. The common trends in urban and modern architecture are summarized in its tag line â€Å"folds and bends†. Traditional drawing techniques like perspective and orthographic project ions may no longer be enough for such aspirations exhibiting utmost complexity.Technology is architecture’s gauge, guiding or misguiding it to the future, to either progress or regress. â€Å"Landscape urbanism† was a term coined by Charles Waldheim that describes the practices of designers who replaced architecture as the primary medium in city-making. ‘It is like interstitial discipline that operates in the spaces between buildings, infrastructural systems, natural ecologies which advocates worthy attention for the marginal spaces’ (Waldheim, p 59).It bridges the gaps between structures by preparing the ground and extending the functionality and efficiency of the buildings and its surrounding spaces like the strategic open parks and walkways aesthetically arranged with landscape components. Contemporary urban landscapes maximize the functionality of the open spaces to compensate for the commercial value of land in the city; unlike before, formal themes o f landscape designs in the urban were spacious and lack immediate purpose. The development of urban forms is explained by Conzen through the use of concepts such as fringe belt and burgage cycle.The former is characterized by a land initially occupied by large sites having low access to commercial space, which finally, transforms it (land) into a full-fledge built-up area. ‘The progressive filling-in of plots with buildings, leading to a climax phase of maximum coverage and, ultimately, the clearance of plots preparatory to redevelopment describes the latter’ (Whitehand & Larkham, 1992, p 6). There is a certain hierarchy in which the urban forms namely town plan, building forms, and land use is arranged within the plots or land-use units and consequently, converged to form the general framework of the town.Urban landscape cells, the smallest conglomeration of the morphologically homogenous areas that are composed of the site and the above mentioned forms, complex to for m urban landscape units. Several features of urban landscape i. e. high-tech corridors, festival settings and pedestrian shopping malls are associated with post-modernism. The latter is noted to be undergoing widespread economic restructuring, including architectural manifestations.The study of urban forms that comprise the urban landscapes is essential not only in shaping these landscapes but also for future urban planning and architecture. The design and layout of former towns, evident in the existing buildings and structures, provide information on how future ones will be established and managed. Continuity in function and elements is revealed specifically on same sites even of different time periods. Whitehand and Larkham (1992) used Worcester, a cathedral town with a complex multi-phase plan as an example to demonstrate this point.The central sites, which are prone to redevelopment, allow for road construction and widening. To analyze the evolution of a certain town, a combinat ion of the surviving elements of a not-so-distant urban landscape as well as cartographic, documentary and archaeological evidences are important. Although the towns and plan units are not permanent and vary through a towns and periods, a certain parallelism can indeed be derived. As was concluded, this is essential in making future planning and designing of towns.

The Agapito Flores Fluorescent Lamp Controversy

The Agapito Flores Fluorescent Lamp Controversy No one knows who initially proposed the notion that Agapito Flores, a Filipino electrician who lived and worked in the early 20th century, invented  the first  fluorescent lamp. In spite of evidence that disproves the claim, the controversy has raged for years.  Some proponents of the tale have gone so far as to suggest that the word fluorescent was derived from Flores last name, but considering the verifiable history of fluorescence and the subsequent development of fluorescent lighting, its clear that the assertions are false. The Origin of Fluorescence While fluorescence  had been observed by many scientists as far back as the 16th century, it was Irish physicist and mathematician George Gabriel Stokes who finally explained the phenomenon in 1852. In his paper on the wavelength properties of light, Stokes described how uranium glass and the mineral fluorspar could transform invisible ultra-violet light into visible light of greater wavelengths.  He referred to this phenomenon as dispersive reflection, but wrote: â€Å"I confess that I do not like this term. I am almost inclined to coin a word, and call the appearance  Ã‚  fluorescence  Ã‚  from fluor-spar, as the analogous term opalescence is derived from the name of a mineral.† In 1857, the French physicist Alexandre E. Becquerel,  who had investigated both fluorescence and  phosphorescence, theorized about the construction of fluorescent tubes similar to those still used today. Let There Be Light On May 19, 1896, about 40 years after Becquerel postulated his light-tube theories, Thomas Edison filed a patent for a fluorescent lamp. In 1906, he filed a second application, and finally, on September 10, 1907, he was granted a patent. Unfortunately, instead of utilizing ultraviolet light, Edisons lamps employed X-rays, which is likely the reason his company never produced the lamps commercially. After one of Edisons assistants died of radiation poisoning, further research and development were suspended. American  Peter Cooper Hewitt patented the first low-pressure mercury-vapor lamp in 1901 (U.S. patent 889,692), which is considered the first prototype for todays modern fluorescent lights. Edmund Germer, who invented a high-pressure vapor lamp, also invented an improved fluorescent lamp. In 1927, he co-patented an experimental fluorescent lamp with Friedrich Meyer and Hans Spanner. The Flores Myth Busted   Agapito Flores was born in Guiguinto, Bulacan, the Philippines, on September 28, 1897. As a young man, he worked as an apprentice in a machine shop. He later moved to Tondo, Manila, where he trained at a vocational school to become an electrician. According to the myth surrounding his supposed invention of the fluorescent lamp, Flores allegedly was granted a French patent for a fluorescent bulb and the General Electric Company subsequently bought those patent rights and manufactured a version of his fluorescent bulb.   Its quite a story, as far as it goes, however, it ignores the fact that Flores was born 40  years after Becquerel first explored the phenomenon  of fluorescence, and was only 4 years old when Hewitt patented his mercury vapor lamp. Likewise, the term fluorescent could not have been coined in homage to Flores, since it predates his birth by 45 years (as evidenced by the prior existence of George Stokes paper) According to Dr. Benito Vergara of the Philippine Science Heritage Center, As far as I could learn, a certain Flores presented the idea of fluorescent light to Manuel Quezon when he became president, however, Dr. Vergara goes on to clarify that at that time, the General Electric Company had already presented the fluorescent light to the public. The final takeaway to the tale is that while Agapito Flores may or may not have explored the practical applications of fluorescence, he neither gave the phenomenon its name nor invented the lamp that used it as illumination.

Introduction to Post-Roman Britain

Introduction to Post-Roman Britain In response to a request for military assistance in 410, Emperor Honorius told the British people they would have to defend themselves. The occupation of Britain by Roman forces had come to an end. The next 200 years are the least well-documented in the recorded history of Britain. Historians must turn to archaeological finds to glean an understanding of life in this time period; but unfortunately, without documentary evidence to provide names, dates, and the details of political events, the discoveries can only offer a general, and theoretical, picture. Still, by piecing together archaeological evidence, documents from the continent, monument inscriptions, and the few contemporary chronicles such as the works of Saint Patrick and Gildas, scholars have gained a general understanding of the time period as set forth here. The Map of Roman Britain in 410 shown here is available in a larger version. The People of Post-Roman Britain The inhabitants of Britain were at this time somewhat Romanized, especially in urban centers; but by blood and by tradition they were primarily Celtic. Under the Romans, local chieftains had played an active role in the government of the territory, and some of these leaders took up the reigns now that the Roman officials were gone. Nevertheless, cities began to deteriorate, and the population of the entire island may have declined, in spite of the fact that immigrants from the continent were settling along the east coast. Most of these new inhabitants were from Germanic tribes; the one most often mentioned is Saxon. Religion in Post-Roman Britain The Germanic newcomers worshipped pagan gods, but because Christianity had become the favored religion in the empire in the preceding century, most Britons were Christian. However, many British Christians followed the teachings of their fellow Briton Pelagius, whose views on original sin were condemned by the Church in 416, and whose brand of Christianity was therefore considered heretical. In 429, Saint Germanus of Auxerre visited Britain to preach the accepted version of Christianity to the followers of Pelagius. (This is one of the few events for which scholars have corroborating documentary evidence from records on the continent.) His arguments were well-received, and he is even believed to have helped fend off an attack by Saxons and Picts. Life in Post-Roman Britain The official withdrawal of Roman protection did not mean that Britain immediately succumbed to invaders. Somehow, the threat in 410 was kept at bay. Whether this was because some Roman soldiers stayed behind or the Britons themselves took up arms is undetermined. Nor did the British economy collapse. Although no new coinage was issued in Britain, coins stayed in circulation for at least a century (though they were ultimately debased); at the same time, barter became more common, and a mixture of the two characterized 5th-century trade. Tin mining appears to have continued through the post-Roman era, possibly with little or no interruption. Salt production also continued for some time, as did metal-working, leather-working, weaving, and the production of jewelry. Luxury goods were even imported from the continent an activity that actually increased in the late fifth century. The hill-forts that had originated centuries before showing archaeological evidence of occupancy in the fifth and sixth centuries, suggesting they were used to evade and hold off invading tribes. Post-Roman Britons are believed to have built timber halls, which would not have withstood the centuries as well as the stone structures of the Roman period, but which would have been habitable and even comfortable when they were first constructed. Villas remained inhabited, at least for a while, and were run by wealthier or more powerful individuals and their servants, be they slave or free. Tenant farmers also worked the land to survive. Life in Post-Roman Britain couldnt have been easy and carefree, but the Romano-British way of life survived, and the Britons flourished with it. Continued on page two: British Leadership. British Leadership If there had been any remnants of centralized government in the wake of the Roman withdrawal, it rapidly dissolved into rival factions. Then, in about 425, one leader achieved enough control to declare himself High King of Britain: Vortigern. Although Vortigern did not govern the entire territory, he did defend against invasion, particularly against attacks by Scots and Picts from the north. According to the sixth-century chronicler Gildas, Vortigern invited Saxon warriors to help him fight the northern invaders, in return for which he granted them land in what is today Sussex. Later sources would identify the leaders of these warriors as the brothers Hengist and Horsa. Hiring Barbarian mercenaries was a common Roman imperial practice, as was paying them with the land; but Vortigern was remembered bitterly for making a significant Saxon presence in England possible. The Saxons rebelled in the early 440s, eventually killing Vortigerns son and exacting more land from the British leader. Instability and Conflict Archaeological evidence indicates that fairly frequent military actions occurred across England over the rest of the fifth century. Gildas, who was born at the end of this period, reports that a series of battles took place between the native Britons and the Saxons, whom he calls a race hateful both to God and men. The successes of the invaders pushed some of the Britons west to the mountains, precipices, thickly wooded forests, and to the rocks of the seas (in present-day Wales and Cornwall); others passed beyond the seas with loud lamentations (to present-day Brittany in western France). It is Gildas who named Ambrosius Aurelianus, a military commander of Roman extraction, as leading a resistance against the Germanic warriors and seeing some success. He does not provide a date, but he does give the reader some sense that at least a few years of strife against the Saxons had passed since the defeat of Vortigern before Aurelianus began his fight. Most historians place his activity from about 455 to the 480s. A Legendary Battle Both the Britons and the Saxons had their share of triumphs and tragedies until the British victory at the Battle of Mount Badon (Mons Badonicus), a.k.a. Badon Hill (sometimes translated as Bath-hill), which Gildas states took place in the year of his birth. Unfortunately, there is no record of the writers birth date, so estimates of this battle have ranged from as early as the 480s to as late as 516 (as recorded centuries later in the Annales Cambriae). Most scholars agree it occurred close to the year 500. There is also no scholarly consensus for where the battle took place since there was no Badon Hill in Britain in the following centuries. And, while many theories have been put forward as to the identity of the commanders, there is no information in contemporary or even near-contemporary sources to corroborate these theories. Some scholars have speculated that Ambrosius Aurelianus led the Britons, and this is indeed possible; but if it were true, it would require a reconfiguration of the dates of his activity, or an acceptance of an exceptionally long military career. And Gildas, whose work is the sole written source for Aurelianus as commander of the Britons, does not name him explicitly, or even refer to him vaguely, as the victor at Mount Badon. A Short Peace The Battle of Mount Badon is important because it marked the end of the conflict of the late fifth century, and ushered in an era of relative peace. It is during this time the mid-6th century that Gildas wrote the work that gives scholars most of the details they have about the late fifth century: the De Excidio Britanniae (On the Ruin of Britain). In the De Excidio Britanniae, Gildas told of the past troubles of the Britons and acknowledged the current peace they enjoyed. He also took his fellow Britons to task for cowardice, foolishness, corruption, and civil unrest. There is no hint in his writings of the fresh Saxon invasions that awaited Britain in the last half of the sixth century, other than, perhaps, a general sense of doom brought on by his bewailing of the latest generation of know-nothings and do-nothings. Continued on page three: The Age of Arthur? In response to a request for military assistance in 410, Emperor Honorius told the British people they would have to defend themselves. The occupation of Britain by Roman forces had come to an end. The next 200 years are the least well-documented in the recorded history of Britain. Historians must turn to archaeological finds to glean an understanding of life in this time period; but unfortunately, without documentary evidence to provide names, dates, and the details of political events, the discoveries can only offer a general, and theoretical, picture. Still, by piecing together archaeological evidence, documents from the continent, monument inscriptions, and the few contemporary chronicles such as the works of Saint Patrick and Gildas, scholars have gained a general understanding of the time period as set forth here. The Map of Roman Britain in 410 shown here is available in a larger version. The People of Post-Roman Britain The inhabitants of Britain were at this time somewhat Romanized, especially in urban centers; but by blood and by tradition they were primarily Celtic. Under the Romans, local chieftains had played an active role in the government of the territory, and some of these leaders took up the reigns now that the Roman officials were gone. Nevertheless, cities began to deteriorate, and the population of the entire island may have declined, in spite of the fact that immigrants from the continent were settling along the east coast. Most of these new inhabitants were from Germanic tribes; the one most often mentioned is Saxon. Religion in Post-Roman Britain The Germanic newcomers worshipped pagan gods, but because Christianity had become the favored religion in the empire in the preceding century, most Britons were Christian. However, many British Christians followed the teachings of their fellow Briton Pelagius, whose views on original sin were condemned by the Church in 416, and whose brand of Christianity was therefore considered heretical. In 429, Saint Germanus of Auxerre visited Britain to preach the accepted version of Christianity to the followers of Pelagius. (This is one of the few events for which scholars have corroborating documentary evidence from records on the continent.) His arguments were well-received, and he is even believed to have helped fend off an attack by Saxons and Picts. Life in Post-Roman Britain The official withdrawal of Roman protection did not mean that Britain immediately succumbed to invaders. Somehow, the threat in 410 was kept at bay. Whether this was because some Roman soldiers stayed behind or the Britons themselves took up arms is undetermined. Nor did the British economy collapse. Although no new coinage was issued in Britain, coins stayed in circulation for at least a century (though they were ultimately debased); at the same time, barter became more common, and a mixture of the two characterized 5th-century trade. Tin mining appears to have continued through the post-Roman era, possibly with little or no interruption. Salt production also continued for some time, as did metal-working, leather-working, weaving, and the production of jewelry. Luxury goods were even imported from the continent an activity that actually increased in the late fifth century. The hill-forts that had originated centuries before showing archaeological evidence of occupancy in the fifth and sixth centuries, suggesting they were used to evade and hold off invading tribes. Post-Roman Britons are believed to have built timber halls, which would not have withstood the centuries as well as the stone structures of the Roman period, but which would have been habitable and even comfortable when they were first constructed. Villas remained inhabited, at least for a while, and were run by wealthier or more powerful individuals and their servants, be they slave or free. Tenant farmers also worked the land to survive. Life in Post-Roman Britain couldnt have been easy and carefree, but the Romano-British way of life survived, and the Britons flourished with it. Continued on page two: British Leadership.

A Comparison of The Poplar Field by William Cowper and Binsey Poplars Felled 1879 by Gerard Manley Hopkins

Comparison of William Cooper and Bentley's Poplar Fields In 1879 Gerard Manley Hopkins was first defeated in that the two poems were about the riverside tree collection. Another thing in common with these poems is that they were cut afterwards, so the writers are now deprived of their pleasure in cold through colored. However, there are many differences between verses. Initially, we noticed that Hopkins used a more complex prosodic system to capture readers. Choose two verses given in the lecture. Let's compare and contrast these two poems (Binsey Poplars by Gerard Manley Hopkins and The Trees by Phillip Larkin). In a recent article by The Guardian, Billy Mills wrote that Trees have been rooted in poetry for centuries. - These two poems have many similarities in their contents. They all have a poetry relationship. The author wrote that his son is his father. My father thought that he was committing a crime, but this is a crime that God does not like. These two poems are related to th e life of the author. After Hopkins leaves his hometown and replaced his position in the world, the competition and cooperation between the father and his son lasted for a long time. For example, in 1879, Gerald Manley Hopkins wrote a letter to the bridge. I included some of my father's lines in Well Walk (Jots and other funny things.) Two months later, Hopkins created Bingxi Poplar Tree to celebrate the cutting of forest near Oxford Did. Clearly, competition with father is an important creative stimulus. Binsey Poplars is a religious poem, Hopkins has no personality. Everywhere in Binsey Poplars, the tone of poetry is sadness, appealing, anger, determination, and religion. This poem is written in spring rhythm which is an innovative metric format developed by Hopkins. In the spring rhythm, the number of accent in a line is calculated, but the number of syllables is not calculated. How to rhyme is different in each section. Since Binsey Poplars has only two sections, the system of v erse is AB, AC, BA, CC. This is also irregular. The position of the line of Binsey Poplars indicates that it is effective to run that line. This poem compares the line of a tree with the rank of a soldier. A military image means that the development of industry in rural areas is equivalent to war 'Binsey Poplars' was published in 1918. This is elegy of the scenery Hopkins knows intimately during Oxford. It has many atmospheric and landscape words like jumping sun - which means that the sun seems to interact with the environment. On the third line of the first quarter, he used felling three times. He did this to convey the sound of an ax hitting a tree. Hopkins believes that natural objects are like expressions created by God and that they use self to capture it. This poem is about Hopkins' love for Him and tells more about poplar logging.

4) Discuss in relation to Michel de Certeaus idea that everyday life Essay

4) Discuss in relation to Michel de Certeaus idea that everyday life is said to exist between the lines - Essay Example Since these movements are habitual and unconscious, I could not remember and felt that it was impossible to remember - so that if I had dusted it and forgot - that is, had acted unconsciously, then it was the same as if I had not. If some conscious person had been watching, then the fact could be established. If, however, no one was looking, or looking on unconsciously, if the whole complex lives of many people go on unconsciously, then such lives are as if they had never been.† (Leo Tolstoys Diary, 1897, cited in Art As Technique by Victor Schklovsky, 1897) In this naà ¯ve narrative manner, Tolstoy has described the complexity in the working of the unconscious. But a closer look can tell us that it is more about the ‘habitual’ task that the individual is not conscious of. After the initial failure to remember the individual also feel that it is impossible to remember. The expression that the failure to remember that he has done the act is tantamount to the fact that he has not done it. The last sentence is more emphatic about the necessity of recording the act done. Three questions can be taken from the quote in order to read a hypertext that the observation appears to relate to. Is the implication of the last sentence serves as a metaphor, which links it to post-modernist doubt in the traditional representation of reality? If habit is responsible for the facile recognition of the inability to be conscious of something, then under what circumstances is the habit formed? How is the production (dusting) of the individual to be accounted? One of the central methodological issues to the theorists of cross-cultural studies is how to relate and conceptualize the existence of the everyday life that is always at odds with the archival representation of life. The heterogeneity of experiences is the unavoidable constituent of every day and the theorists of cross-cultural studies and comparative ethics must rely on heterology in order to

The legalization of marijuana in the United States Research Paper

The legalization of marijuana in the United States - Research Paper Example However, there is also a giant percentage of public which believes that criminalization of marijuana possession has always been a defeated objective. It is a kind of government objective which has consumed a lot of manpower and valuable limited resources. However still, the government is nowhere close to discouraging the public from smoking marijuana. Basically, this research paper seeks to argue that cannabis should be legalized or decriminalized in the US. The paper will present and explicate multiple reasons to augment the argument that marijuana is a drug with a variety of uses and minor risks. To validate the argument, marijuana will also be compared with alcohol and tobacco as a way of demonstrating how marijuana is so much less detrimental than the latter substances and still looked down upon by the government with such intensity, which is absolutely unjustified. War on drugs, particularly marijuana, is a complete failure. It has consumed trillions of dollars to date and continues to exert more financial pressure on the American government with every passing day. Prohibition on this drug has affected society very badly because more people are reported or jailed for minor drug offenses and people have to go to extreme measures to get this drug. Many such measures often affect their self-esteem in a very bad way given the circumstances and the places they have to bear to get the drug discreetly. Research also claims that the main reason marijuana often affects users’ lives negatively is not because of the drug really, but â€Å"because of the consequences attached with using the drug† (Pitts cited in Millat). Research shows that the US government has wasted a lot of money to keep marijuana from reaching the market in the past. According to an estimate, the US government suffers a total cost of about $10 billion on an annual basis in myriad efforts to make the country free of this drug. On the other hand, the State of California produces

Flexible Working Practices and Their Place in Todays Organizations Essay

Flexible Working Practices and Their Place in Todays Organizations - Essay Example This is the reason why companies need to focus on increasing employees’ satisfaction with their jobs. Provision of flexible work environment to employees is one of the main steps a company takes to increase employee motivation and satisfaction levels (Brenner, Fairris & Ruser 2004). In this paper, we will discuss some of the key flexible work practices that can make jobs attractive for employees. The paper will include a discussion on the way human resources can be managed so that employees become more motivated and satisfied with their jobs. 2. Flexible Work Practices Flexible work practices mean different things for different organizations. Some organizations think of flexible work practices as a way to establish a good working relationship between partners, customers, and shareholders, whereas some companies take flexible work practices as the ways to improve employee performance. Generally speaking, flexibility in doing job is all about the way an employer and an employee make changes to when, how, and in which way he/she will work to meet business and individual needs in a proper manner. Flexible work practices help companies in reducing workplace conflicts and employee turnover problems. As Batt and Valcour (2003, p. 189) state, â€Å"the most effective organizational responses to work-family conflict and to turnover are those that combine work-family policies with other human resources practices, including work redesign and commitment-enhancing incentives†. Flexible work practices refer to that type of flexibility that serves both employees and companies in accommodating individual needs (Avery & Zabel 2001, p. 139). Flexible work practice enables businesses as well as individuals to meet their respective needs by making appropriate changes to location (where), time (when), and manner (how) in which employers and employees carry out their job activities. â€Å"Flexibility should be mutually beneficial to both the employer and employee and result in superior outcomes† (Workplace Flexibility 2011). There is a number of flexible work practices that managers can carry out to make employees satisfied with their jobs. Some of those practices include flexible working hours, part-time work, variable year and part-year employment, motivation through recognition, facilitating remote working, job sharing, phased retirement, and flexible job hours. Allowing employees to work in ways that can help them balance their personal and professional life requirements easily is good for employees, as well as for businesses (Stredwick & Ellis 2005, p. 1). Let us discuss some of the main flexible working practices in detail to know how they contribute to improved employee and organizational performances. 2.1 Flexible Working Hours One of the best flexible work practices is to allow flexible working hours to employees (Pil & Macduffie 1996). Managers can schedule the working hours of employees in such a way that employees can feel rela xed. For example, they can change the work timings of 8am - 4pm to 9am – 5pm. Similarly, they can alter the scheduling of work timings to facilitate employees in doing their personal works. For example, they can make employees work for 10 hours a day and then give a 2 hours relaxation for the next day. In this way, the total number of working hours for employees will be the same as in normal case.

Sermon on the Mount Essay Example | Topics and Well Written Essays - 750 words

Sermon on the Mount - Essay Example What Jesus does to the Old Testament law in the Sermon on the Mount As Jesus addressed the people in the mountain, he stated very clearly to the people that he had come to fulfill the law of the prophets and not to abolish them. The law of prophets he was referring to in this case was the Old Testament law or the Law of Moses. According to Kodjak (96), the sermon Jesus gave contained teachings that were in line with the Ten Commandments given to Moses in the Old Testament. This means that Jesus was rubberstamping whatever the people had learned from the Old Testament Law given to Moses. By saying ‘you have heard’, ‘but I tell you’, Jesus was making a reinterpretation and expounding on the Law of Moses so as to fit the perfect will of God by dealing with its weaknesses. The expounding/antithesis that Jesus did were majorly touching on anger, adultery, divorce, oaths, love for enemies and retaliation. For example, he equalizes someone who gets angry with someo ne else as a murderer and the one who looks lustfully at others with an adulterer. In this case, Jesus was emphasizing on the fact that people ought to obey the law not only from the physical vicinity but much more from their hearts. Therefore, he was actually speaking against hypocrisy while commanding absolute, whole round holiness. On the contrary, the Law of Moses had room for hypocrites presented physical goodness in the vicinity of men but did evil when alone provided there was no one to testify of their evil deeds. That is why he tells them that their faith should surpass that of the Pharisees and the Sadducees. Jesus spoke against divorce though it was allowed in the Law of Moses. But a contrast to the Law of Moses is still found in Old Testament in the book of Malachi. In Malachi chapter 2:16, God says that he hates divorce. He also stresses no one should separate a man and wife because they are both one in body and spirit before him. This means that Jesus did not in any wa y abolish the Old Testament law but advocates for its fulfillment even at a better level. Jesus gave them the Golden rule which he states as the summary of all the law (Sabourin 143). This rule agrees with and summarizes the Old Testament law which also requires that people love their God and those around them. The will and its relationship to divine Using the beatitudes, Jesus suggested that people should live to according to God’s will so that they would get divine blessings. He communicates this by using the phrase ‘blessed are those’. For example he says ‘blessed are the pure in heart for they shall see God’. In this case seeing God is a blessing that cannot be granted by men but only by God unto those who fulfill His will of having a pure heart. Other divine things promised are mercy, satisfaction, inheriting the kingdom of God among others. Therefore Jesus was stressing on the fact that there are divine things that God will only grant those who do his will in their personal lives, dealing with issues or while relating with others in the society (McArthur 129). It is possible and easy for someone to do what Jesus commands in the bible. All it requires is the willingness of a person’s heart to obey them and not the adoption of the hypocritical attitude of the Pharisees and the Sadducees. In this way, it will be easy for the commands to manifest physically as good actions that are Christ-like in nature. This also requires that

Indian National Cinema Essay Example | Topics and Well Written Essays - 2500 words

Indian National Cinema - Essay Example From the beginning of the 18th century, inventors focused on developing a motion picture, and eventually from live dramas to silent movies and ultimately the development of motion picture with sound surfaced. Since then, motion pictures have become a global phenomenon. National industries have been developed in many countries, to cater to the needs of people belonging to a certain culture and can speak a certain language. Countries where diversity in culture exists, national cinemas have been so vastly developed that movies are produced in various languages and are also translated from one local language to another. One of the best and most widely known examples of national cinema is the Indian Cinema. This article looks into the concept of national cinema and explores the Indian cinema in detail. The history of the Indian cinema, along with the analysis of the film industry from production to exhibition and the governmental infrastructure for films, has been discussed. The essay als o reflects on the dominant ideas of what constitutes cinema in India. The Concept of National Cinema Andrew Higson (1989) has presented an innovative insight into the concept of national cinema. National cinema has been referred to mean the films that are produced in a particular country. Before the 1980s the cinema was analyzed using common-sense concepts by critics (). The past decades have shown that national cinema has long served as a means of promoting non-Hollywood films. Stephen Crofts argues that coupled with the name of the director-auteur, national cinema has subserved as a way of distinguishing between the Hollywood and non-Hollywood films. Used as a marketing strategy, he contends that national cinema has vouched for the delivery of ‘otherness’- representative of the cultural differences existing between Hollywood and films from other countries (Triana-Toribio 2003). Higson observes that there is no single, universal definition of national cinema. Looking b ack at the history of how cinema has evolved, the term does not confer any updated holistic meaning. Globalization has altered the perspectives through which cinema was viewed in the yore (Carroll & Choi 2006). Now there are a number of perspectives regarding the notion of national cinemas, as Higson (1989) illustrates. The notion of national cinema can be interpreted from an economics perspective, expounding upon the link between the national cinema and the domestic film industry (Higson 1989). This comes to encompass issues such as who own the cinemas, who makes the films and where are these films shot. Another perspective of exploring and studying the national cinema is to contemplate upon the nature of the films made. The approach, being text-based, represents questions such as the theme of the films produced, the nature of the projections of the national character that they portray and the degree to which these films are able to discover, survey and build a concept of nationhoo d embedded in the films themselves as well as in the spectators. Higson observes that there is a third perspective to national cinema, entailing an exhibition-led or consumption based approach. This view looks into the type of films that are viewed the most, with specific attention being given to foreign films, chiefly those produced in Hollywood having a high-profile distribution in one particular country. Higson asserts that the criticism based approach to national cinema also exists and rates the films produced by the industry in the context of the quality of the art cinema. Higson is of the view that in order to recognize a national cinema, it is essential to detail consistency and a unison. The identification of a national

History 82 Essay Example | Topics and Well Written Essays - 1000 words

History 82 - Essay Example 1. The American Indians were passive to the European attack in the beginning as they did not expect the new comers to be rivals. They believed the new people came in search of friendship and were superior to them. 2. The American Indians had ideals much different from the Europeans. They believed in sharing since they had abundance of everything. They did not see any reason to fight. They wondered why the Europeans mercilessly slaughtered the natives when there was so much available for everybody to share. Columbus rightly judged they would fall without resistance if they were attacked initially as they were very unsuspecting. 3. Once the word regarding the Spanish massacres started to spread, the American Indians started to fight against the new comers. But, they were not able to withstand the mighty armies of the Europeans and soon succumbed to them. Protests continued over centuries making the Europeans hate the Indians to the core. 4. African Americans were bought into the pictur e to work in the abducted Indian lands. What was kept common for all was made a particular communities properties and a new community which neither owned the land nor belonged to the nation was forcibly migrated there to work as slaves making their situation very vulnerable. The situation lasted for many centuries. 5. The African Americans accepted their plight due their vulnerable situation for the first few years. They started to voice their concerns in the form of rebellions and strikes after a few decades. 6. Cultural genocide was unleashed on the African Indians with the sole aim of eliminating their pride. Their children and land were abducted, families split and forced to live a secondary life in the name of civilizing them. Forced religious transformations were done to exterminate the Indians and make them follow only the European culture. The African Americans had great persistence through which they safeguarded their culture and spirituality. â€Å"Arawak men and women, n aked, tawny, and full of wonder, emerged from their villages onto the island's beaches and swam out to get a closer look at the strange big boat. When Columbus and his sailors came ashore, carrying swords, speaking oddly, the Arawaks ran to greet them, brought them food, water, gifts.† (Howard Zinn, 1) â€Å"The Indians, Columbus reported, "are so naive and so free with their possessions that no one who has not witnessed them would believe it. When you ask for something they have, they never say no. To the contrary, they offer to share with anyone...." (Howard Zinn, 5) â€Å"When a Spanish armada appeared at Vera Cruz, and a bearded white man came ashore, with strange beasts (horses), clad in iron, it was thought that he was the legendary Aztec man-god who had died three hundred years before, with the promise to return-the mysterious Quetzalcoatl. And so they welcomed him, with munificent hospitality.† (Howard Zinn, 12) â€Å"They lack all manner of commerce, neither buying nor selling, and rely exclusively on their natural environment for maintenance. They are extremely generous with their possessions and by the same token covet the possessions of then; friends and expect the same degree of liberality. ...† (As told by Las Casas)( Howard Zinn, 7) â€Å" We are unarmed, and willing to give you what you ask, if you come in a friendly manner, and not so simple as not to know that it is much better

Indian National Cinema Essay Example | Topics and Well Written Essays - 2500 words

Indian National Cinema - Essay Example From the beginning of the 18th century, inventors focused on developing a motion picture, and eventually from live dramas to silent movies and ultimately the development of motion picture with sound surfaced. Since then, motion pictures have become a global phenomenon. National industries have been developed in many countries, to cater to the needs of people belonging to a certain culture and can speak a certain language. Countries where diversity in culture exists, national cinemas have been so vastly developed that movies are produced in various languages and are also translated from one local language to another. One of the best and most widely known examples of national cinema is the Indian Cinema. This article looks into the concept of national cinema and explores the Indian cinema in detail. The history of the Indian cinema, along with the analysis of the film industry from production to exhibition and the governmental infrastructure for films, has been discussed. The essay als o reflects on the dominant ideas of what constitutes cinema in India. The Concept of National Cinema Andrew Higson (1989) has presented an innovative insight into the concept of national cinema. National cinema has been referred to mean the films that are produced in a particular country. Before the 1980s the cinema was analyzed using common-sense concepts by critics (). The past decades have shown that national cinema has long served as a means of promoting non-Hollywood films. Stephen Crofts argues that coupled with the name of the director-auteur, national cinema has subserved as a way of distinguishing between the Hollywood and non-Hollywood films. Used as a marketing strategy, he contends that national cinema has vouched for the delivery of ‘otherness’- representative of the cultural differences existing between Hollywood and films from other countries (Triana-Toribio 2003). Higson observes that there is no single, universal definition of national cinema. Looking b ack at the history of how cinema has evolved, the term does not confer any updated holistic meaning. Globalization has altered the perspectives through which cinema was viewed in the yore (Carroll & Choi 2006). Now there are a number of perspectives regarding the notion of national cinemas, as Higson (1989) illustrates. The notion of national cinema can be interpreted from an economics perspective, expounding upon the link between the national cinema and the domestic film industry (Higson 1989). This comes to encompass issues such as who own the cinemas, who makes the films and where are these films shot. Another perspective of exploring and studying the national cinema is to contemplate upon the nature of the films made. The approach, being text-based, represents questions such as the theme of the films produced, the nature of the projections of the national character that they portray and the degree to which these films are able to discover, survey and build a concept of nationhoo d embedded in the films themselves as well as in the spectators. Higson observes that there is a third perspective to national cinema, entailing an exhibition-led or consumption based approach. This view looks into the type of films that are viewed the most, with specific attention being given to foreign films, chiefly those produced in Hollywood having a high-profile distribution in one particular country. Higson asserts that the criticism based approach to national cinema also exists and rates the films produced by the industry in the context of the quality of the art cinema. Higson is of the view that in order to recognize a national cinema, it is essential to detail consistency and a unison. The identification of a national

The Chocolate of Tomorrow Essay Example for Free

The Chocolate of Tomorrow Essay R evenues from the chocolate industry continue to prove rewarding, with 2011 figures from IBISWorld predicting annualized growth of around 2% over the next five years, after dampened expectations during the dark days of 2007-09. But behind the encouraging headlines, many companies are battling to stay on top of a rapidly shifting marketplace. Taste is diverging, as fast-growing economies and empowered consumers demand more from their products. For industry stalwarts, the requirement to offer local, highly tailored and increasingly diverse products represents a serious threat to market share. Spotting the markets that are likely to grow quickly will make the difference between the winners and losers of tomorrow’s chocolate landscape. According to official government figures, current hot spots include India (annual growth rate 15%), China (9%), Russia (6%) and Mexico (3. 8%). They all exhibit a number of key factors that help them stand out from the pack, including a youthful population, rapid capital inflows and retail consolidation. In this report, we’ll take a tour of the factors shaping the chocolate market of tomorrow – from geography and demographics, to consumer needs and preferences, and other market drivers. And we’ll attempt to offer a glimpse into the future by defining what might be the chocolate bar of 2030. John A Morris European Head of Consumer Markets KPMG LLP  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow State of the market Contents 4 The global picture. What they’re eating and why: a world tour of consumer taste in the chocolate market The three types of consumer shaping the way people buy chocolate across the world Four factors that are increasingly de? ning the chocolate market A glimpse of the future – and what it might mean for the industry 6 Shoppers’ preferences 8 Trends to consider Where next for chocolate? The industry has weathered a global recession and is still seeking growth. But with some markets saturated, where does its future lie? The global chocolate industry is many things, but as a bellwether for the wider economy its use is limited. Revenues have remained resilient despite a recessive global picture, falling disposable incomes, volatile commodity prices and increasing competition. Chocolate is often described as recession-proof. Some economists call it the ‘lipstick effect’: when facing an economic crisis, consumers are more willing to buy less costly luxury goods, such as cosmetics and chocolate, even as they cut back on other luxuries. Revenues over the past few years would seem to back this hypothesis, although year-on-year growth remains relatively sluggish and the spectre of volatile input prices continues to cast a shadow over future projections. Although the global market is still dominated by Western Europe and North America, emerging markets clearly represent the future. The BRIC countries (Brazil, Russia, India and China) accounted for 55% of global confectionery retail growth in 2011. Other emerging economies with youthful populations and an acquisitive middle class are likely to develop a taste for chocolate and, as their disposable incomes grow, they will represent important target markets. With the traditional markets of Western Europe and North America seemingly saturated, manufacturers are being forced to pull even more innovative tricks out of the bag to attract consumers, from enigmatic ? avor combinations to bolder health claims, portion control and personalized bars. Like a large sharing tablet, the market is breaking up. Taste is diverging as the BRICs and empowered Western consumers demand more from their products. Where will the market take us next? 10 The bar of 2030 12 Contacts Global chocolate retail market value 120 100 US$ billion 80 Source: Euromonitor 60 40 20 0 2007 2008 2009 2010 2011 2012 3  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow The global picture Western Europe is still the largest chocolate market in the world, but slow growth suggests saturation. Health is becoming a major driver in new product launches: in 2011, 10% of products were marketed as vegetarian, 7% as free from additives and 7% as organic. The US eats more chocolate by volume than any country, says the International Cocoa Organization. Consumers are demanding value – and wild ?avors, such as bacon and wasabi. Health matters but is not yet a major driver. The large Hispanic market is key. The British government is pressurizing manufacturers to tackle obesity, although only 12% of consumers see fat content in chocolate as an important factor. Portion control is imperative, with smaller bars and larger ‘sharing packs’ introduced to curb overeating. In Mexico, 52% of the population are under 20: a huge market for candy and chocolate. Around 80-90% of chocolate products are aimed at children. This offers opportunity for tie-ins with well-known children’s brands, but rising obesity levels may prompt regulation. The world of chocolate Geography is still key to understanding the speci? cs of consumer taste. What are customers across the world demanding? 4 Easter is big business in Brazil, with 100 million Easter eggs eaten every year – and this is likely to increase. But childhood obesity presents a curb on growth. With more than 35% of children overweight, child-focused product launches have been driven down by 62%.  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. Russia is one of the most promising emerging economies for chocolatiers. The market is worth more than US$8bn and is expected to grow 45% by 2016. As consumers move up the value chain, artisan manufacturers begin to stake their claim. Widespread lactose intolerance has made for a slow start in China, but chocolate sales have risen 40% since 2009. Lindt claims in its annual report that the market is growing 30% a year. Premium products are popular, with over half of all sales bought as gifts. At US$11. 4bn, Japan is the largest Asian market. Domestic artisan companies are ? ourishing but foreigners can ? nd it hard to gain a foothold. Nestle’s Kit-Kat brand is the exception, appealing to consumers with 200 unusual ?avors and special editions. India has always had a sweet tooth, and chocolate is fast becoming its favorite treat, ahead of sugar candy, with an annual market growth rate of 15%. Cadbury’s now owns 70% of the market, introducing innovative products that can survive in the extreme heat. The Middle East/North Africa market is expected to reach US$5. 8bn by 2016, up 61% on today. Almost every part of Africa is growing: South Africa is the biggest market, but sugar confectionery is still 22% more popular there than chocolate, says Leatherhead Food Research. Source: Euromonitor Global market share by region, 2011 Western Europe 32% North America 20% Asia 17% Latin America 13% Eastern Europe 12% Middle East and Africa 4% Australasia 2% 5  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow Shoppers’ preferences. What consumers want The psychology behind chocolate suggests consumers see it as a ‘naughty but nice’ impulse treat. But a closer look reveals three distinct types of buyer, each with different behaviors and demands THE CONVENIENCE BUYER Chocolate may be seen as an impulse purchase, but it’s becoming increasingly everyday among consumers. Convenience is a major driver for chocolate lovers, who want to grab a bar from a local store or throw a multi-pack into the trolley during a weekly shop. As convenience becomes more important to time-poor shoppers, sales of tablet bars are growing (up 37% in the UK last year) as consumers grab and go. Premium chocolate-makers such as Godiva are rethinking their strategies to get a bite of this lucrative market, introducing smaller bar formats. A desire for convenience is also increasing the popularity of sharing bags, particularly in Western markets, as consumers buy to share or ? nish eating later. Manufacturers have reacted with packaging innovations, such as the ‘memory wrapper’ from Mars that allows bars to be twisted, closed and saved. Mars says the innovation â€Å"empowers the consumer†. It also drives brand loyalty. THE VALUE BUYER In many markets, value is a hot topic. In the US, 79% of consumers look for good value when choosing chocolate, although 70% also want a name brand, according to Mintel Oxygen – meaning even value shoppers are making demands of manufacturers. Value is particularly important in economies where the middle class is still being de? ned – and may exist far below Western levels. According to research from ? nancial services provider Rabobank, a 45g chocolate bar accounted for less than 1% of the weekly shopping budget in the US and UK in 2010, but in India the same bar made up 18% of the weekly food allowance: which means a snack comes at the expense of a full meal. One-size-? ts-all global pricing solutions are dif? cult when the income levels and aspirations of the fast-growing middle class differ so widely. Although disposable income is rising in emerging markets, we could assume that a large proportion of consumers will continue to look for the cheapest option. Value-conscious shoppers favor a new generation of outlets. Discount stores are ? ourishing, which is forcing supermarkets to think more like discounters to attract ? ckle customers, including increasing their private label ranges. Small grocery stores may lack the economies of scale to compete on price, while ‘specialist’ formats are being crowded out. In emerging markets, ‘one-stop’ retail locations are becoming popular due to low prices and greater choice. Where they’re buying 15. 7% 1. 5% 45. 3% 10% 27. 5% Non-store Specialist stores Small grocery stores Supermarkets and discount stores Others 6  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. Global chocolate retailers market share 2011. Source: Euromontior THE LUXURY BUYER The luxury chocolate market continues to embrace the mainstream – and not just in developed economies. â€Å"The psychology is that even expensive chocolate is an affordable luxury,† says Marcia Mogelonsky, Global Food Analyst at researcher Mintel. Chocolate is becoming increasingly premiumized, and brands such as Godiva and Lindt have become almost mass market as consumers develop a taste for everyday glamour. Godiva, which has increased its sales from US$400m to almost US$700m in 10 years and is now owned by Turkey’s Yildiz Holdings, plans to become a staple for the health-conscious, sweettoothed consumer. â€Å"Our revenues have increased in all our markets, especially in China and Japan, which are the most important markets right now,† Godiva CEO Jim Goldman has said. â€Å"[Marketing our product] is a balancing act. And it’s different in every country. We do retain our prestige†¦ but we have to be relevant. † In Russia, the chocolate market is expected to grow 45% over the next ? ve years, to reach US$11. 6bn, says Euromonitor. Belgian artisan chocolatier Jean-Philippe Darcis has his eye on the country, predicting: â€Å"The market will evolve and people will have more buying power. † Lindt is enjoying double-digit sales growth in the Middle East. In China, rich dark chocolate is thriving, with Ferrero Rocher and artisan chocolate maker Senz launching exclusive premium dark brands in the last two years. Unsurprisingly, larger manufacturers are keen to get a bite of this burgeoning sector but, without the personal story required to sell such products, they can struggle. The solution: purchase artisan brands and market them as separate entities – large producers’ economies of scale mean this phenomenon makes life hard for surviving artisan brands. Mars has Ethel M, Nestle bought Maison Cailler and Hershey owns Dagoba and Scharffen Berger. â€Å"It may sound counterintuitive, but what’s happening in the [global ? nancial] crisis is a quest by consumers for value, for more affordable products, but also for products that overtake their expectations,† says Laurent Freixe, head of Nestle’s European business. However, large manufacturers with designs on artisan businesses must be careful. â€Å"Consumers like artisan companies because they are high quality and unique,† warns Mary Nanfelt, Food Analyst at IBISWorld. â€Å"That uniqueness and independence must remain. † Luxury sales on the up â€Å"What’s happening in the ? nancial crisis is a quest by consumers for products that are more affordable but that also overtake their expectations† 2001 2005 2008 2011 0 0. 5 1 1. 5 2 2. 5 Godiva Lindt 3 US$bn sales 7  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow Trends to consider Driving growth From sustainability to eventing, four factors that are increasingly important in understanding the global chocolate market – and the opportunities they could create both now and in the future SUSTAINABILITY Food origin is an increasingly important driver for consumer purchasing decisions in more developed markets, particularly at high-end retailers. Mary Nanfelt, Analyst at IBISWorld, says: â€Å"Americans in particular are becoming more socially conscious in their choices, buying chocolate from sustainable and organic sources. † Globally, use of Fairtrade cocoa has risen dramatically over the last few years, and smart phone users can even download ethical shopping apps. All the major manufacturers have embraced Fairtrade to some degree. Kraft’s Cadbury brand has tripled the amount of Fairtrade cocoa it uses, and Cadbury’s Dairy Milk, the UK’s best-selling bar, is certi? ed Fairtrade. Hershey announced this year that it would begin to source the cocoa for its Bliss brand through Fairtrade farms, while Mars and Nestle already have best-selling Fairtrade lines. INNOVATION As consumers become ever more demanding, innovation is crucial to market share. And personalization is likely to be the next consumer-driven revolution in the industry. Nestle is leading the pack in this area. Maison Cailler allows customers in Switzerland, the world’s largest per capita chocolate market, to create personalized taster packs based on their preferences. Its Spanish brand Diselo con Chocolate recently launched an e-commerce platform where customers can create their own assortments. Gum and candy businesses such as Wrigley’s have already introduced personalized packaging (particularly aimed at gifters) and chocolate could soon follow suit. The next logical step is for consumers to design chocolate bars that cater to their unique palate – but which manufacturer will take on the production challenge involved? HEALTH Although many consumers view chocolate as an occasional treat and don’t obsess over its effect on health, fat is becoming a major issue for manufacturers. So-called ‘fat taxes’ are threatened in a number of major economies, including the US and the UK, while European countries such as Denmark and Hungary have already introduced surplus taxes on unhealthy food. In Japan, the government has gone one step further and is taxing companies and local authorities with a h proportion of overweight igh employees or residents. An increased emphasis on healthy lifestyles is an imperative for governments facing rising healthcare costs, particularly in developed economies that are battling childhood obesity. This has impacted childfocused product launches, which fell 62% last year in the US and Brazil, both countries that are struggling to keep their weight down (more than 35% of Brazilian children under six are overweight or obese). Globally, 21% of parents reported switching products to give their children healthier snacks, potentially reducing brand recognition among the next generation. To combat this, the industry should debate the potential health bene? ts and enable chocolate to be among the next generation of functional foods, pushing the antioxidant effects of dark chocolate or investigating the energyboosting properties of bars with oats, nuts or ‘super fruits’. Latvian brand Laci is using ‘super berry’ sea buckthorn in its products. Smaller bars (Mars has capped its bars at 250 calories in the UK and Australia, and will follow suit in the US in 2013) can encourage awareness of portion sizes. Fairtrade takes off 35,000 30,000 Global production in tonnes 25,000 20,000 15,000 10,000 Source: Fairtrade Foundation 5,000 08 20 03 20 04 20 20 05 06 20 07 20 20 09 10 20 8  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. QA Bert Alfonso CFO, Hershey Personalization is likely to be the next revolution in chocolate†¦ the logical step is for consumers to design bars that cater to their unique palate EVENTING In many countries, chocolate is an essential component of religious events, special occasions and festivals. The seasonal chocolate market is worth US$4. 9bn in the US, an increase of 6. 4% since 2010, says Mintel. Easter is the biggest chocolate event globally and, although the shelves can appear full of competing products, the market is in fact far from saturated. Easter products launched worldwide rose 45% during 2011. Canada has proved particularly fruitful for manufacturers, with seasonal activity increasing 89% in 2011. In gift-hungry Western Europe, growth in seasonal product launches is particularly notable in the UK and France, where seasonal activity increased 53% and 41% respectively. In more mature markets like the US and Australia, there is evidence to suggest consumers are choosing to buy a smaller number of high-margin, luxury items rather than focusing on value products. In Australia, where Easter chocolate spending is expected to grow 3% in 2012 to over US$178m, specialty retailers stocking luxury Easter eggs from the likes of Lindt have been reporting robust growth. China has seen a seasonal boom. The expanding middle class is spending more on premium chocolate, which makes the perfect gift. More than half the chocolate bought in China is purchased as a gift, with Christmas and the Lunar New Year peak buying times. According to Shaun Rein, author of The End of Cheap China: Economic and Cultural Trends that will Disrupt the World, costly confectionery ? lls a gap in traditional present-buying. â€Å"Chocolate hits a good market position. There just aren’t that many other prestige gift items in the $50-$200 range. † Q How has Hershey maintained growth in a time of ? nancial uncertainty? A: We have focused on productivity gains, which have been reinvested in the products consumers are looking for, and increased marketing activity. Gross margins have increased over the last few years as a result of several actions, including raising prices in the US market to offset rising commodity costs. We believe we’re in the middle of a secular bull market for commodities, driven by the growth of emerging economies. What steps have you been taking to mitigate rising raw material costs? Aside from pricing, we use hedging programs in everything but dairy. Certain costs are predictable but when it comes to commodities, we follow the fundamental as well as technical market indicators for materials such as cocoa and sugar. Longer-term, there’s an opportunity to improve cocoa yield in regions such as West Africa. The methods being used at the moment aren’t that sophisticated, which is why we are involved in farming training to enhance cocoa-growing productivity. Overall, cocoa farming is still pro? table at current market prices – and some markets are actually increasing production. How much of your future revenue would you like to see coming from overseas? We have targeted US$1bn revenue from our overseas operations by 2015 – we’ve actually been pacing ahead of that. Mexico, Brazil, India and China are the most important markets for us, and we now manufacture in all of them. We have been manufacturing in China for several years, rather than just exporting there, because US chocolate simply isn’t formulated for the local taste pro? le. How do you see the luxury market developing in future? I believe that smaller artisan companies will ? nd it harder to stay in the market in the long term. Luxury is growing again as a segment and competition is intensifying. It could eventually account for 20% of the market over time. What type of chocolate will we be eating in 2030? A lot of the products currently available in the US market still have longevity. There will be more personalized products as the market seeks to deliver on unique taste pro? les. Also, consumers are looking for more permissive, better-for-you alternatives. The digital aspect of personalization is still at an early stage and we will see further investment from manufacturers. The mass market won’t go away, but it will evolve. 9  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow The bar of 2030 Looking to the future What kind of chocolate will we be eating in 2030? The rapid change of the past few years gives us some vital clues to the industry’s direction Innovative packaging To stand out on the shelves and reduce costs, packaging could undergo a revolution. Manufacturers will devise new ways to ensure chocolate doesn’t melt in the extreme heat of many emerging markets, as well as introducing new bar sizes. Health bene? ts Chocolate could ride the trend for nutraceuticals. Nestle has already announced plans to invest US$510m in â€Å"pioneering a new industry between food and pharma†. Medicinal herbs could be used as an ingredient, or even aspirin. Additional betterfor-you ingredients such as super-fruits, nuts and oats may become more common. Additive-free chocolate will become the norm in developed economies. Dark chocolate could increase in popularity as consumers become more aware of its health bene? ts. Attracting youth Marketing to the youthful populations of emerging markets (especially India and Latin America) will be vital. Use of popular culture, including bands and TV shows, in marketing campaigns may increase, as will viral marketing and social media interaction, as young people broaden their channels. While children prefer sweeter chocolate, concerned parents will look for chocolate with added health value. 0 03 2 Luxury vs commodity A growing middle class will continue to propel the luxury market, and will increasingly drive it into mainstream retailers. But this will pose a challenge: although middle class consumers in emerging markets may develop expensive tastes, their disposable income will still be relatively limited. Manufacturers may need to choose between margins and volume, positioning themselves carefully as either a luxury or commodity player. The outsourcing solution. The most successful chocolate companies could be purely marketing and RD operations after outsourcing their production to industrial suppliers. The public won’t even have heard of the world’s largest chocolate producers, who will work behind the scenes to supply well-known brands. 10  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The personal touch Bespoke bars may be commonplace. One artisan chocolate maker says he envisages smaller shops offering people the chance to create their own bar. As consumer palates grow more sophisticated, unusual ? avors will become the norm, with chocolate-lovers choosing their own combinations. Consumers may also be able to design their own packaging. New distribution channels Chocolate will be available from a wider variety of outlets, from coffee shops to health food stores, to cater for convenience buyers. Supermarkets and discount stores will continue to dominate sales, particularly among value customers. Premium chocolate could become available in mainstream stores as luxury buyers proliferate. Brands might seek to move up the value chain by creating their own ? agship stores, something Hershey and Mars (through its MM’s brand) have already done successfully. ar b 0 Fresh ? avors In developed markets, ? avors may become increasingly unusual as palates grow more sophisticated and brands seek a marketing boost. Combinations of sweet and savoury (such as bacon and chocolate) will increase, and salt, olive oil, herbs and ? owers will all be used as ? avorings. Middle class rule Manufacturers are likely to offer more chocolate from ethical sources to meet aspirational buyers’ needs. Middle class consumers will also be keen on premium chocolate for gifting purposes, and seasonal launches, which increased 6% during 2011, will continue to grow. A new recipe Milk chocolate will have a l ower cocoa content due to rising prices, and manufacturers will be forced to use cocoa more sparingly. Demand for cocoa could spiral out of control: one Latin American manufacturer predicts that China and India increasing average per capita consumption by just 1kg could make most manufacturers’ current models unsustainable. In that scenario, arti? cal cocoa could become a viable alternative. Price vs size Think small Rising obesity levels and government regulation will lead to manufacturers limiting portion sizes. Sharing bags of smaller bars will become more popular as people seek to limit the amount eaten in one sitting. Average per capita consumption (currently 8kg in Europe) may drop, although overall consumption is likely to rise as the global middle class mushrooms. In emerging markets, chocolate takes a hefty bite from the household budget. As input price volatility continues, manufacturers may have to keep value in mind or risk losing consumers. Price per gram is rising fast in developed markets, but research shows consumers feel cheated if bars get smaller but price is static. Mainstream manufacturers could be forced to choose between containing cost, at the expense of size, and moving further up the value chain. 11  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. About KPMG KPMG is a global network of professional ? rms providing Audit, Tax and Advisory services. We have 145,000 outstanding professionals working together to deliver value in 152 countries worldwide. KPMG is organized by industry sectors across our member ? rms. The Consumer Markets practice, which encompasses the Food, Drink and Consumer Goods and Retail sectors, comprises an international network of professionals with deep industry experience. This industry-focused network enables KPMG member ?rm professionals to provide consistent services and thought leadership to our clients globally, while maintaining a strong knowledge of local issues and markets. It’s clear the chocolate market is shifting rapidly, and presents a range of challenges and opportunities. To discuss any of the issues raised in this report, please get in touch. Contacts Willy Kruh Global Chair, Consumer Markets and Food, Drink and Consumer Goods +1 416 777 8710 [emailprotected] ca Nick Debnam ASPAC Regional Head of Consumer Markets and Food, Drink and Consumer Goods KPMG in Hong Kong +852 2978 8283 nick. [emailprotected] com Stephane Gard Head of Consumer Markets KPMG in Switzerland +41 21 345 0335 [emailprotected] com John A Morris EMA Region Head of Consumer Markets KPMG in the UK +44 20 7311 8522 john. [emailprotected] co. uk Patrick W Dolan Americas Region and US Head of Consumer Markets KPMG in the US +1 312 665 2311 [emailprotected] com Publication name The Chocolate of Tomorrow Published by Haymarket Network Ltd Publication no 120788 Publication date June 2012 Pre-press by Haymarket Pre-press The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member ? rms of the KPMG network of independent ? rms are af? liated with KPMG International. KPMG International provides no client services. No member ? rm has any authority to obligate or bind KPMG International or any other member ? rm vis-a-vis third parties, nor does KPMG International have any such authority to obligate or bind any member ? rm. All rights reserved. The KPMG name, logo and â€Å"cutting through complexity† are registered trademarks or trademarks of KPMG International. Photography and illustration: Creativ Studio Heinemann/Westend61/Corbis; Peter Dazeley/Getty Images; AP/Press Association Images; Shutterstock.